10 Free Survey Templates You Can Customize in Minutes

Why Start with a Template

Building a survey from scratch takes longer than most people expect. Deciding which questions to ask, what answer formats to use, and how to order the flow for maximum completion rates requires both domain knowledge and survey design expertise.

Templates solve this by giving you a proven starting point. The questions have been tested, the logic flows naturally, and the answer options cover the most common responses. You customize the specifics — your company name, your product categories, your rating scales — and publish.

With NinjaDoc, you can also use AI to customize templates further. Describe what you want to change, and the AI adjusts the questions, adds new sections, or rewrites the entire survey for your specific use case.

1. Customer Satisfaction Survey (CSAT)

Use case: Measure how satisfied customers are with your product or service after a purchase, interaction, or support ticket.

Key questions:

• How satisfied are you with your recent experience? (1–5 scale)
• What did we do well?
• What could we improve?
• How likely are you to use our service again? (1–5 scale)
• Any additional comments?

Best practices: Keep it under 5 questions. Send within 24 hours of the interaction while the experience is fresh. Use a simple numeric scale for the headline metric and open-text fields for qualitative feedback.

2. Net Promoter Score (NPS) Survey

Use case: Measure customer loyalty and willingness to recommend your brand to others.

Key questions:

• How likely are you to recommend us to a friend or colleague? (0–10 scale)
• What is the primary reason for your score?
• What would we need to do to earn a higher score?

Best practices: The NPS question should always come first — before any other questions that might prime the respondent's thinking. Segment responses into Promoters (9–10), Passives (7–8), and Detractors (0–6) to calculate your NPS.

3. Employee Engagement Survey

Use case: Assess how engaged, motivated, and satisfied your employees are across multiple dimensions.

Key questions:

• I feel valued for the work I do (Strongly Disagree to Strongly Agree)
• I have the resources I need to do my job well
• My manager provides helpful feedback and support
• I see a clear path for career growth at this company
• I would recommend this company as a great place to work
• What is one thing we could do to improve your experience here?

Best practices: Run quarterly or semi-annually. Guarantee anonymity to get honest responses. Track scores over time to measure the impact of workplace initiatives.

4. Market Research Survey

Use case: Understand your target audience's preferences, behaviors, pain points, and willingness to pay for new products or features.

Key questions:

• Which of these products/services do you currently use? (multi-select)
• What is your biggest challenge with [problem area]?
• How do you currently solve this problem?
• If a product solved [specific problem], how much would you pay per month?
• What features would be most important to you? (rank order)

Best practices: Screen respondents with qualifying questions upfront to ensure you are surveying your target audience. Use a mix of multiple choice (for quantitative analysis) and open-ended questions (for discovery).

5. Event Feedback Survey

Use case: Collect attendee feedback after conferences, webinars, workshops, or company events.

Key questions:

• How would you rate the event overall? (1–5 stars)
• Which sessions were most valuable to you?
• Was the event well organized? (1–5 scale)
• Would you attend a future event? (Yes / Maybe / No)
• What topics would you like to see at future events?
• Any other feedback?

Best practices: Send within 2 hours of the event ending. Keep it short — attendees are fatigued. Offer an incentive (early-bird registration for the next event) to boost response rates.

6. Product Feedback Survey

Use case: Gather user feedback on a specific product, feature launch, or update.

Key questions:

• How often do you use [product/feature]? (Daily / Weekly / Monthly / Rarely)
• How easy is [product/feature] to use? (1–5 scale)
• Does [product/feature] meet your needs? (Exceeds / Meets / Falls Short)
• What is the one thing you would change about [product/feature]?
• How likely are you to continue using [product/feature]? (1–5 scale)

Best practices: Target active users, not your entire user base. Time the survey after users have had enough experience with the feature to form an opinion — usually 2 to 4 weeks after launch.

7. Website Usability Survey

Use case: Identify friction points and usability issues on your website.

Key questions:

• What brought you to our website today?
• Were you able to find what you were looking for? (Yes / Partially / No)
• How easy was our website to navigate? (1–5 scale)
• Did you encounter any issues or frustrations?
• How would you rate the overall experience? (1–5 scale)

Best practices: Trigger the survey after a specific action (completing a purchase, spending 2+ minutes on the site, visiting 3+ pages) rather than showing it immediately. Use conditional logic — if a user says they encountered issues, follow up with a text field asking them to describe the problem.

8. Onboarding Feedback Survey

Use case: Understand new customer or employee experience during onboarding.

Key questions:

• How clear were the onboarding instructions? (1–5 scale)
• Were you able to complete setup without assistance? (Yes / Needed some help / No)
• How long did the onboarding process take?
• What was the most confusing part of onboarding?
• How prepared do you feel to use [product/start your role]? (1–5 scale)

Best practices: Send at the end of the onboarding period (day 7 for SaaS, day 30 for employees). Use the feedback to identify and fix the specific steps where users get stuck.

9. Brand Perception Survey

Use case: Measure how your target audience perceives your brand relative to competitors.

Key questions:

• When you think of [product category], which brands come to mind? (open text)
• How familiar are you with [your brand]? (Not at all / Somewhat / Very)
• Which words best describe [your brand]? (multi-select from adjective list)
• Compared to [competitor], how does [your brand] rate on quality / value / innovation?
• Have you purchased from [your brand] in the past 12 months?

Best practices: Survey both customers and non-customers. Track results quarterly to measure the impact of marketing campaigns and brand initiatives over time.

10. Lead Qualification Survey

Use case: Qualify inbound leads by collecting key information about their needs, budget, and timeline.

Key questions:

• What is your primary goal? (multi-select from common use cases)
• What is your team size?
• What is your estimated budget for this solution?
• What is your timeline for making a decision?
• Are you currently using a competing product? (Yes — which one? / No)

Best practices: Keep it under 6 questions — this is a qualification form, not an interrogation. Use conditional logic to skip irrelevant questions. Route responses to your CRM with tags based on answers (e.g., "high-budget," "urgent timeline").

How to Customize These Templates with AI

Each of these templates is a starting point. NinjaDoc's AI lets you customize them for your specific use case in seconds:

1. Start with a template — browse the templates gallery or describe what you need
2. Describe your changes — "add a section about remote work preferences" or "change the rating scale to 1-10"
3. AI adjusts the survey — questions, logic, and formatting update automatically
4. Brand and publish — add your logo, colors, and embed on your website

You can also start from scratch. Describe the survey you want in plain English, and NinjaDoc generates the complete experience — questions, answer options, conditional logic, and a results summary.

Browse all templates →